A little girl is at the center of a multi-million dollar empire in Brazil. She's Monika, a bucktoothed cartoon character whose slef-reliance has inspired little girls for 30years. Her crator, Moudisio da souza, has turned her popularity into a $250 million-a-year business. His magazines sell 25 million copies a year, a Monika theme park attracts 150,000 children each month, and licenses have been snapped up for 3,500 products. Now da Souza feels that Monika is ready to go international. She has that kind of appeal.
April 09, 2006
From Sao Paulo to the World
A little girl is at the center of a multi-million dollar empire in Brazil. She's Monika, a bucktoothed cartoon character whose slef-reliance has inspired little girls for 30years. Her crator, Moudisio da souza, has turned her popularity into a $250 million-a-year business. His magazines sell 25 million copies a year, a Monika theme park attracts 150,000 children each month, and licenses have been snapped up for 3,500 products. Now da Souza feels that Monika is ready to go international. She has that kind of appeal.
