Coca-Cola, which pulled out of India in 1977 due to government protectioism, will soon be reentering India's soft-drink market. Pepsi has been in the counrty for almost three years and has cptured a third of the cola market. The learder in the Indian fizzy business is a homegrown concentrate called Thums up. Media reports indicate that Coke may team up with Thums up to take on Pepsi. With the cola war spilling over into India, the Indian soft-drink market may become one of the biggest in the world by the turn of the century.
April 04, 2006
India's Fizzy Economy
Coca-Cola, which pulled out of India in 1977 due to government protectioism, will soon be reentering India's soft-drink market. Pepsi has been in the counrty for almost three years and has cptured a third of the cola market. The learder in the Indian fizzy business is a homegrown concentrate called Thums up. Media reports indicate that Coke may team up with Thums up to take on Pepsi. With the cola war spilling over into India, the Indian soft-drink market may become one of the biggest in the world by the turn of the century.
